Overall, cigar sales are up with alcohol sales steady for the Liquor Barn co-owner, whose statewide chain provided home deliveries for Derby parties during the pandemic.ĭistiller and race sponsor Woodford Reserve also anticipates bigger opportunities after two years of marketing the at-home Derby experience. With 30 workers staffing five kiosks and walking the grounds selling cigars, Jonathan Blue predicts “a record year” as the official vendor after a limited approach last spring.
